THE STARBUCKS® MISSION
To inspire and nurture the human spirit — one person, one cup and one neighbourhood at a time.
Committed to connection
It happens millions of times each week – a customer receives a drink from a Starbucks® barista – but each interaction is unique.
It’s just a moment in time – just one hand reaching over the counter to present a cup to another outstretched hand. But it’s a connection.
At Starbucks, we make sure everything we do honours that connection – from our commitment to the highest quality coffee, to the way we engage with our customers and communities to do business responsibly. From our beginnings as a single store, in every place we’ve been, and every place we touch, we’ve tried to make it a little better than we found it.
At Starbucks, everything is done through the lens of humanity. Starbucks has come a long way since that very first coffeehouse, but it stays true to the same values today. Now, you can even enjoy delicious, high quality Starbucks® coffee in many places out of home.
Choose a beverage of your choice, make it yours, connect to the moment, your surroundings, and the people you're sharing it with, and create your very own Starbucks® coffee experience.
The We Proudly Serve Programme
With solutions tailored to meet all of your business needs, the We Proudly Serve Starbucks® Coffee Programme is more than just high-quality coffee from the 5th most admired brand in the world*. With the programme, you can create an elevated beverage experience that your customers know and love.
Whether you're looking for a barista-served offer for your environment or a self-serve solution, the We Proudly Serve Starbucks® Coffee Programme will provide an everyday and seasonal range of premium Starbucks beverages with iconic flavours and a menu that will connect consumers at all dayparts.
* Fortune Magazine 2019
Our Alliance with Nestlé
Starbucks and Nestlé formed the Global Coffee Alliance in 2018 to accelerate and grow the global reach of Starbucks brands in foodservice. Under the alliance, Nestlé is an authorised distributor of Starbucks products in foodservice channels.
The We Proudly Serve Starbucks® Coffee Programme combines the strength and affinity of the Starbucks brand and the distribution expertise and reach of Nestlé one of the world's leading food and drink companies.
Nestlé Professional takes a collaborative approach to all its support for the We Proudly Serve Starbucks® Coffee Programme. From helping you to identify the right coffee solution for your business, training your baristas and working closely with you to drive total category sales through the wider coffee portfolio and seasonal campaigns, there's a commitment to true partnership.
With Nestlé Professional, you'll also enjoy dedicated project management, strong supply chain capabilities and customer service, and exceptional account management support at all levels of the business.