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A man and a woman are smiling at each other in a café while enjoying Starbucks coffee

WHAT IS THE WE PROUDLY SERVE STARBUCKS® COFFEE PROGRAMME?

Bring Iconic Starbucks® beverages to your business

The We Proudly Serve Starbucks® Coffee Programme is a foodservice solution that brings Starbucks® beverages to hotels, workplaces, universities and healthcare facilities. Through this programme, businesses can provide their customers with the same Arabica coffee and iconic beverages that are served in Starbucks® coffeehouses worldwide.

Whether you're looking for a barista-served offering for your environment or a self-serve solution, the We Proudly Serve Starbucks® Coffee Programme can be tailored to complement existing food and beverage operations while helping to enhance customer satisfaction thanks to premium coffee experiences that customers already know and love.

Two baristas wearing aprons, operating a Starbucks approved coffee machine
What does the We Proudly Serve Starbucks® Coffee Programme mean for your business?

From the brand and menus to its turn-key simplicity, the programme is truly unique. Providing comprehensive support designed to suit different business needs and drive total category sales, the We Proudly Serve Starbucks® Coffee Programme provides the equipment, ingredients, training and marketing support needed to serve Starbucks® beverages in your environment.


From initial consultation to ongoing support, the programme complements and aims to integrate seamlessly with your business, whether you’re operating a hotel lobby café, university dining hall or workplace refreshment area.


Discover how the programme can adapt to your unique business needs.

Find your coffee solution
Four people at a café table, smiling and holding Starbucks drinks in festive and standard We Proudly Serve Starbucks cups
Benefit from the expertise, reach and heritage of trusted brands

The We Proudly Serve Starbucks® Coffee Programme is supported by Nestlé Professional as part of the Global Coffee Alliance established in 2018 between Nestlé and Starbucks, bringing together Nestlé’s foodservice expertise and reach with Starbucks coffee heritage.


It’s this trusted partnership that helps to bring the programme to life across a wide range of foodservice business channels, including yours.

Explore your channel
GETTING TO KNOW YOU How many cups a day would you like to serve?

Need to talk about more than one solution? Speak to an expert for advice.

A We Proudly Serve Starbucks cup of coffee
A We Proudly Serve Starbucks cup of coffee
GETTING TO KNOW YOU Will your drinks be served by a barista?
A barista serving a transparent We Proudly Serve Starbucks cup of iced coffee
A barista serving a transparent We Proudly Serve Starbucks cup of iced coffee
GETTING TO KNOW YOU Which beverages would you like to serve?
A assortment of iconic Starbucks beverages displayed in two rows A assortment of iconic Starbucks beverages displayed in two rows
A assortment of iconic Starbucks beverages displayed in two rows A assortment of iconic Starbucks beverages displayed in two rows
Experience Starbucks coffee beyond your business

GET IN TOUCH

Find your perfect solution

Not sure which solution is right for your business? Get in touch and we can help identify the perfect We Proudly Serve Starbucks® Coffee Programme solution for your individual needs, space and customers.